The average mobile phone customer demands much more than just minutes and texts from their telecommunications network provider. They expect premium content from third parties, from music streaming to health applications. A pain point for both the telco supplier and mobile phone user though is how to consolidate the payments of these services into one seamless payment package.

The Apple App Store launched in July 2008, and although it was not the first app distribution platform, it was the first to gain mass-market traction. The Android Store (later renamed the Google Play Store) followed later that year, and together the two services triggered a revolution in mobile phone and web use by allowing smartphone users to add extra functionality to their phones, including services offered by third-party providers. Apps are the main way in which many consumers access online services, and they are key to the strategies of major internet platforms such as Google, Facebook and Amazon.

Source: OFCOM Communications Market Report

Over the past five years, some of the biggest European and US telecoms companies have been providing customers with must-have content at their mobile fingertips, moving from minutes to unmissable media coverage. Exclusive sporting events and content is provided through mobile phone apps partnered with affiliated third parties.

Source: Financial Times


There has been an increase in the in subscribers’ average mobile data use amongst the growing numbers of smartphone users, as faster mobile networks cope can facilitate bandwidth-hungry Over-The-Top services such as high quality video streaming.

Invenica worked with a Vodafone to provide a fresh approach in delivering premium content and service offerings to their customers, all via a convenient application.

Vodafone wanted to enhance its high-quality customer engagement service by offering premium content in a way that would be instantly manageable for both supplier and end user. Invenica helped to develop and deliver the Vodafone Partner Provisioning Engine, an Application Programming Interface and web User Interface which efficiently integrates new partners end-to-end. Enabling customers to easily and conveniently subscribe to must-have content by leveraging their existing operator data and billing solutions.

/ What we did

Invenica supported the project with delivery management through technical product ownership, programme governance and integrated application development. The Invenica team were able to bring together differentiating services within local markets, and across multiple platforms, to create the solution. The Partner Provisioning Engine ensured a comprehensive premium content service for the consumer and a reconciled traceability for Telecommunications Over-The-Top Services.

/ What we delivered

Our experience of providing solution design and implementing enterprise software architecture with the management of third parties, delivered a successful project:
/// Providing sustained speed to market and ensuring scalability through the application, gathering multiple Telco-OTT services within one Charge To Bill package.
/// Integrating local markets and Telco-OTT services through development of large scale Java systems.
/// Supplying Domain Specific Language to model customer offers, ultimately securing a business self-serve functionality.
Transforming.
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